Word up.
What’s the word?
A logo doesn’t always have to use a picture or graphic. Kohl’s comes to mind as does the company Candies
(hey, I like their shoes!). Every once
in a while, I have a client who is set on a particular object or item that has
special significance for them and while I do the best I can to work it in,
sometimes it just won’t work. I have a
design questionnaire that I send out for logo creation especially, to give me
ideas and make sure I’m on the same page as the client, but every once in a
while, I get immediate flashes of ideas just speaking with the client. And they don’t always include a picture. I get ideas about how to do a text logo where
the font is altered in some way (like the “C” in “Candies” for example) to
encourage a particular emotional response, to suggest movement, to direct the
eye----for all different reasons!
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| www.candies.com |
Of course, the type of industry helps to determine what
style logo and some companies/clients are pretty adamant about the type of logo
they’d like and you have to work with that.
By the same token, I like working outside the box and an industry that
you might normally find text-only logos
dominate (shipping pops into my head), that’s when I’d try some object-based
logos, just to be different. After all, some
of your goals when designing a logo include creating a logo that stands out,
that a potential customer will remember, that will help the client remember
something about that company, including what industry they are in---you can do
all that without a picture, right? ;)
What are your favorite text logos?
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| www.mymms.com |
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