Wednesday, May 29, 2013

NEW Site!

Hello all! :)
Please note, as of May 29, 2013, we are slowly but surely migrating over to a new site:
This site will be up until the domain name runs out, in about 9 months, and some of our old marketing materials have this site on them, so it behooves us to keep it up. :)
Thanks for keeping up with us!

Thursday, April 25, 2013

First Look at Our New Line of Products!

I am so excited to share these with you! 

I have just posted them on our Siostra Pinterest boards

Did I mention that this is a perk of working with us? 

We like to advertise the heck out of our lovely clients--- for free! 

Have an item custom-designed by us and we'll post it on our Facebook page, our blog here and then create several Pinterest pins around it to give us BOTH exposure.  Pretty cool, huh? :)

Thursday, March 14, 2013

Don't Be Spammy Part 2: Minding Your Business Manners

                       "You’re hooking up Hootsuite, 
                                 you’re feeling high-tech and a little like Uhura...."

Look, I know you’re excited.  I get it, I do.  You’ve got this great new business.  You’re all hyped.  You’re fist pumping and woo-wooing with each new “like” and “share.”  It gets addictive.  You’re hooking up Hootsuite, you’re feeling high-tech and a little like Uhura, with your Trek-like console, tracking everybody’s stuff.  

---But let’s not proclaim how awesome your business is 
via the “splatter gun” technique, ok? ----

DON’T:  When you’ve made a new friend, please do NOT post about your business on their page without their permission.  It looks like an infomercial is squatting there.  Not cool, my friends.  (And voted “Most Likely to Be Deleted” by everyone you know!) 

DO: Invite your friends and family via the Invite button (provided by FB for this specific use!) to like your awesome new page.  

DO: Post cool content that your friends and family who *are* fans are excited to Share on their own pages, thereby drawing other people in. 

DON’T: Use Twitter to self-promote like a crazy person.  It becomes so much background noise to people, who will at best ignore your tweets and at worst unfollow (and possibly report!) you. 

DO: Be generous in your Favoriting and Re-tweeting of your friends, family, colleagues, cool celebrities (only the cool ones please!), and fellow businesses’ tweets.   What goes around comes around and believe me, when it shows up that someone has favorited my tweet or retweeted or responded *in any way, *  I definitely look them up to see what they’re all about and give them a follow.  I mean, if they’re favoriting and re-tweeting me, they can’t be all bad, right? 

DON’T: Private Message on FB other businesses about your product or business.  ESPECIALLY if your business and theirs have absolutely no connection!  ESPECIALLY if it’s obviously a form message that is not personal or tailored to that business owner and business!  ESPECIALLY if you have only known said business owner for 30 seconds!  

For example, I had someone-who-shall-not-be-named PM my Siostra page about buying her latest book.  She had just liked my page, I didn’t know her personally, and her book was a work of fiction that had nothing to do with my work and I had expressed no personal interest in.  I was a little bit astonished, but believe me, it has happened more than once! 

                       "Treat people like they’re people, 
                                        not like they’re you’re next potential sale."

DO: Treat people like they’re people, not like they’re you’re next potential sale.  That’s old skool marketing and it does not translate well to the web.  People do not want to be treated as numbers or sales, they want to be treated as people.  In case you haven’t noticed (*cough*living under a rock *cough cough*), it’s all about relationships now.  That’s why it’s called “social" media. Get it?  Would you want to go to a networking event and have someone smile at you, hold out their hand and when you shake it say, “Hi, I have a new [insert product here].  Wanna buy one? “ or have them launch into their elevator pitch?  You’d get away as fast as you could and the way that happens online is with one tap of the delete button or by clicking unfollow or unlike.   

---So, how do you get yourself out there?--- 

DO: Look at other pages that have thousands of likes.  Emulate the ones that have similar businesses or products.  For example, I personally like catering to small boutique businesses, WAHM and local businesses.  I’m not going to try to do what Skittles is doing (yes, I’m going to mention Skittles in as many posts as possible; I’m hoping they give me a lifetime supply.  It could happen.) because they have a product that is in stores nation-wide.  What I can glean from them is that they have a very particular style or voice and they use humor exceedingly well.  Additionally, they are highly consistent, with regular postings.  

What’s going to help me more is looking at friends who are rocking it as a local business.  

I’m also going to look for successful Business to Business types (B2B) since that’s what I do, as well as service-oriented businesses.   Look for what’s similar to you:  are they hosting giveaways?  If so, which ones are most popular and work the best?   How do they entice people to like their page?  Is it contests? Freebies?  Blatant bribery?  (Please check out Facebook contest and giveaway rules before hopping to this, ok? Ok. Friends don't let friends host FB contests that will get their pages booted off of FB. Thank you.) What contests get the most shares and how do they interact with their fans?  You can’t expect fans to flock to you just because you’ve built a Facebook page for your business; it will never happen.  A baseball stadium? Yes.  A Facebook page?  Not so much.   (see what I did there?)

If you’re still uncertain about what and how to post, or you need other assistance (or maybe an encouraging word!), please don’t hesitate to contact either Kate or I at: siostramarketing (at) gmail (dot) com. 

You can do this—It’s not rocket surgery! ;0)  But it's ok, because it's all totally learn-able, can be scheduled, streamlined and will help you draw people in as part of your branding plan.   And this is just the beginning --I haven't even covered Pinterest or networking or anything!  Remember: How do you eat an elephant?  One bite at a time....

“See” you next time! ;) 

Sunday, February 17, 2013

Facebook Cover Photos!

I'm working on getting on a better routine here, so I can update ALL our social media more regularly.  While you're waiting for me to write up some *real* blog posts, here are our most recent Facebook Cover Photos.
Enjoy! :)

Wednesday, September 5, 2012

We're Still Here!

I have to apologize for seeming to fall off the blog wagon (although it does happen from time to time, even to the best of us!).

I began working full-time back in June, in order to better support my children.  Now, I'm not out of the business.  ;-)  I'm actually really active on our Siostra Facebook page and have been brainstorming like a crazy person on ways to create more products for Siostra, not just services.  I'm not ready yet to reveal what I've come up with, but be on the look-out for that.

In the meantime, I'm trying to finish up projects I started *before* I started working (oh, and moved!) full-time:
It's On Me Gifts' (IOMG) logo

Kleasures product labels (lots of shapes and sizes as well as some tweaks)

Facebook Group Real~Life~Moms' logo  (please note this is a closed group, so I'm not sure how much you'll be able to see, but you do have to request to join and we've basically been adding only friends of the original group members)

Something cool I recently completed were Pinterest pins for my personal blog, LaLa Land.  That was fun and I plan to do more.  If you have a blog, or a business with a lot of personality that would translate well to a few pins, we at Siostra can do that too!  It's a great way to get your brand out there and to extend your brand from just posting a logo everywhere.  Check out the LaLa pins to see what I mean. 

Monday, May 28, 2012

Calling All Businesswomen and Mompreneurs!

So, I started a new networking group on Facebook. 

A teacher by training and by nature, I have wanted someplace I could create a library of information for women that is easy to navigate, is truly helpful and then draw on the network's collective experience and knowledge to add to that library.  Yes, it's a business network, so we will be promoting our businesses to the public, however it's not a place to gain customers from among the members.  I have found, being part of other networking groups, that there really seems to be a need for a group where women can learn and up their business game, especially if you have no prior business experience or background.  But sometimes, the fire of passion is enough---everything else can be learned. 

Come, Learn, Teach, Build and Uplift!  

 Sometimes the Fire of Passion is Enough.  
Everything Else Can Be Learned.

Monday, May 14, 2012

Awesome Freebies: Fonts Galore

If you aren't a part of LinkedIn, you should be!  They have tons of great groups!  Scratch My Back....For Marketers and Graphic Design Professionals is a font (tee hee) of information.

Today, I saw that someone had posted a link to Success Secrets of Graphic Design Superstars, for the article 20+ Fresh and Free Fonts for Your Design.  Pretty awesome when you stumble upon (wow, I am full of them today, aren't I?) a cache of fonts that can be downloaded and added to your personal store of tools.  Sure, you can create your own, but really?  Typography (font design) is a niche in graphic design, a specialty.  It takes time to do.  Do I tweak a few letters to make a text logo custom? Sure. But do I create a whole alphabet plus symbols from scratch? Um. No. At least, not yet.  I'm eager to get into Typography but right now, that's not in my skill set.  So for me, anything that can expand my toolbox to enable me to literally create whatever I want is tops in my book!

Enjoy perusing these, even if you aren't a graphic designer!


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